Stafford Long

Grant Thornton

The brief

When it comes to accountancy, there’s life outside the Big Four. That’s the message Grant Thornton (the biggest non-Big Four firm) were looking to take to campus. They wanted students to see them as a genuine alternative – less lofty, more open and more approachable than their more imposing competitors.

The solution

Our extensive ‘Telling it like it is’ campaign has run for the last two years, pitching Grant Thornton as the no-nonsense firm students can trust. This year, it has evolved to include a spoof exposé addressing candidates’ concerns about the working culture at big accountancy firms.

The services

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