
Harrow Mencap Brochure Cover
Harrow Mencap
The brief
Harrow Mencap is affiliated to the national Mencap organisation and services one of London’s biggest boroughs. As a self-funding organisation, it has found that the increasing difficulties of bidding for limited funding mean that there is a greater need to get across their professionalism and the wide scope of the work they do. Our brief therefore, was to project Harrow Mencap as a professional and diverse local organisation. In addition to this, we developed a new sub-brand – Community Solutions – designed to represent a stand alone organisation that still maintains a link to Harrow Mencap.
The solution
We used existing photography and generated fresh body copy to bring together the main activities of Harrow Mencap. The new branding was then used across all material sent out to the public, members and service providers. One significant development involved changing the colours of the existing Harrow Mencap logo to create an amended logo for Community Solutions. This enabled the two organisations to maintain a link whilst retaining their own distinct visual identities.
Poster
Poster
ACES
The solution
What started out as a quarterly initiative to support local charities and client causes has grown to become something much bigger and more deeply embedded in the fabric of Stafford Long.
Our list of pro bono projects is now a long and diverse one. In the last year alone we’ve created posters for a fundraising gig; fully rebranded a volunteering network; promoted charity schools projects and annual conferences; and designed logos for everyone from Sussex University to The Heritage Boatyard.
If you’re a not-for-profit organisation looking for some help with a design, branding or promotional project of your own, we’d love to hear from you.