RM Virtual World trailer
RM
The brief
Software developers are in demand just about everywhere. So how do you persuade them to look past the likes of Google and IBM and consider a leading provider of ICT solutions to the education sector? That was the challenge for RM, who had also been contending with negative external perceptions of their working culture.
The solution
Working closely with software developers and other key stakeholders within RM, we created an eye-catching experiental website featuring an intricate interactive challenge. It positioned RM as an inventive and inspiring player in the market, while targeting the most astute problem-solvers among the target audience.
The services
Digital
Research & Planning
