Stafford Long

Severn Trent Water

The brief

When Severn Trent Water set up a new scheme to take on 70 apprentices around the business, they needed an imaginative and engaging campaign to promote it to 16- to 24-year-olds.

The solution

We came up with a deceptively light-hearted campaign that was actually crammed with seriously fascinating facts about water. Th2ought provoking stuff indeed. Effective too: the microsite had more than 6,500 visitors in just two weeks, leading to 900 completed applications and all 70 places being filled.

The services

Recruitment advertising
Creative
Digital
Candidate management