Stafford Long

1 week; 2 award ceremonies; 5 awards (not to mention all the nominations), and some very happy clients!
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This week saw the second of three events Stafford Long has organised for Bloomberg over the last couple of months. Another big success, this particular event aimed to help Bloomberg attract more female graduates with language and business skills.

Organised by Stafford Long and largely facilitated by Bloomberg, the event attracted 34 female students from a range of hand-picked universities. The impressive Bloomberg offices are a great location and potential candidates got a real feel of what it would be like to work there.

The afternoon included some lively speeches from current employees at Bloomberg, plus the chance to network with former graduates from Bloomberg. There was also a lunch and a much-anticipated office tour.

All in all it was a brilliant experience for everyone involved. Most importantly, it gave Bloomberg the chance to showcase their unique offering to this traditionally hard-to-reach target audience.

James Ward, Business Development Manager

It’s that time of year again for the annual AGR conference. There’s only 4 weeks to go and we’re busy here at SLAP towers designing our Stafford Long/ Campus Ali stand! Please follow the link below for more details.

Stafford Long attended the inaugural Disability Café in late May. Hosted by disability consultant Helen Cooke at the Allen & Overy offices in London, our research manager, Mike Hanbidge, presented some original research to delegates. Speaking to over 40 employers ranging from well known broadcasters to charities and the public sector, Stafford Long’s research on the attraction of disabled graduate jobseekers provided the bedrock for the wider discussion held on the day.

Our involvement started from a request from Helen. Knowing that we run quarterly seminars on diversity recruitment and had a great amount of expertise in the graduate arena, she felt we were ideally placed to open the first Café.

For our part, we surveyed over 130 disabled jobseekers (55% of whom were students) about their career aspirations, how they looked for jobs and what companies they found attractive. We also interviewed 4 current students who have different and distinct disabilities about their experiences.

The presentation went well, with many event attendees citing the evidence and the topics we had uncovered as part of the wider group discussion on the day. They felt that our research had given a keen insight into the issues surrounding disability attraction. All in all it was time well spent.

Mike Hanbidge, Research Manager

We recently won Most Effective Use of Technology / Online for the Barclays Capital graduate assessment day at the Recruiter Awards!

When Barcap said that they wanted to use their assessment day to test candidates on a range of competencies throughout the activity, whilst challenging them with real work-place issues, we knew our solution would have to be really interactive. Barcap also wanted to move away from purely paper-based assessment day exercises so as to better connect with Generation Y’ers.

Through video based content, a virtual desktop and mobile communications, we set the candidates a fictional, team based challenge, culminating in a final presentation to their ‘client’. To make it even more realistic, we threw in some twists that we knew would cause them to really think. Watch this space for further details on this ground breaking initiative…

Alice West, Campus Analyst

Better results at less cost for the not-for-profit sector

If you’re a charity looking to achieve more with your budget, talk to Stafford Long. We’re not only one of the UK’s leading recruitment marketing agencies – we also have considerable experience of the issues affecting the charity sector.

Below you’ll find two examples of our work with not-for-profit clients. They show how we’ve added value across a whole range of areas – from developing the employer brand, through to migrating activity from expensive press media to equally effective online channels.

Of course, the challenges facing every organisation are different. So we’d love the opportunity to talk to you, in order to gain a good understanding of your particular objectives and needs. To start the conversation, email james.ward@staffordlong.co.uk or call James on 020 7304 4200.

Rethink

We’ve worked with Rethink – one of the UK’s leading mental health charities – for nearly 10 years. In that time, we’ve helped develop their employer brand, built their careers website, created an advertising manual – and also transformed much of their activity through online techniques like Google marketing and search engine optimisation.

“Rethink has worked with Stafford Long since 2003, so we’ve got to know each other really well. It’s a relationship that has paid tremendous dividends over the years. They have invested time in getting to understand us, our values and where we’re going as a charity, so they’ve really been able to help us shape our employer brand and position our communications accurately.

More recently they’ve guided us into the world of online media and helped us develop a more strategic and measurable approach that is certainly delivering cost savings. We’re even on Google now!”

Julie Habberley, HR Service Centre Manager, Rethink

Scope

Our relationship with disability charity Scope began in 2009. Since then our team has quickly gained a deep understanding of the organisation – visiting their services and retail outlets across the country, talking to employees, and also getting to grips with the strategic objectives of the leadership team. You can see some of the fruits of our work here.

“We appointed Stafford Long in the latter half of 2009 and, since then, they’ve invested a lot of time in getting to know us well. That’s important to us because recruitment advertising is probably the most visible way that we promote ourselves as an organisation. Of course, it helps us recruit staff too.

We employ all sorts of different people in lots of different roles – from support workers providing frontline care, to managers for our network of shops. And what speaks to one audience won’t necessarily speak to the other. But, by spending time with our adults’ services, schools and shops, Stafford Long has really understood what makes each group tick. And that makes for better advertising.

It’s still early days for our partnership. But getting the foundation right means that it should be stronger as it grows. It’s all about trust I suppose. Stafford Long is definitely in it for the long haul. I’m always happy to listen to their advice and truly value their opinion.”

Jan McCarthy, HR Director, Scope

For nearly 10 years, we’ve had a successful relationship with Rethink, the national mental health charity. Over that time, we’ve helped develop their employer brand, built their careers website, created an advertising manual – and also helped them migrate much of their activity online through Google marketing and search engine optimisation.

It’s great to have the chance to do good work that has such an important impact on the wider world. It’s also brilliant to get the kind of endorsement we recently received from Julie Habberley, Rethink’s HR Service Centre Manager:

“Rethink has worked with Stafford Long since 2003, so we’ve got to know each other really well. It’s a relationship that has paid tremendous dividends over the years. They have invested time in getting to understand us, our values and where we’re going as a charity, so they’ve really been able to help us shape our employer brand and position our communications accurately. More recently they’ve guided us into the world of online media and helped us develop a more strategic and measurable approach that is certainly delivering cost savings. We’re even on Google now!”

Barbara Kelly, Managing Partner