We’ve been touring university campuses across the country with Barclays Capital. The on-campus campaign features three giant games designed to entice students away from lectures (!) and introduce some of the key qualities Barclays look for in their graduates: judgement, reaction times and word skills. The prizes on offer – big branded chocolate bars – have been hot property on chilly campuses. And tensions have run high as friends and peers battle it out for a chance to claim top spot. Luckily we had branded fleecy hoodies to wrap up in!
The aim is to point students in the direction of the main event – a frantic and highly addictive online game which has had 1,500 visitors to date. Go to www.barcapmindmap.com to join in.
Emily, Account Handler
