Digital « Stafford Long

Website design and development

You might need a full Web 2.0 site with video and community functionality. Or you might just be looking for a campaign-specific landing page, or a neat little microsite to talk to a particular audience. Whatever the brief, we have the creativity and technical skills to give you the right online presence.

But it’s not all about designing original and sticky sites. We also offer a number of other related services:

Hosting: We use one of the top hosting companies to look after our clients’ sites. Hosting directly with us helps to get the job done faster – and it means that you only have one point of contact to worry about. If there’s a problem, we’ll sort it out for you. It’s as simple as that.

Content Management Systems (CMS): Static content can pass its sell-by-date surprisingly quickly. Building in a CMS is a cost-effective way of making sure you can keep everything as fresh and appetising as possible.

Web 2.0: It’s not the future anymore – Web 2.0 is very much a thing of the present. What’s it all about? Well, it’s essentially anything that enables information-sharing between users over the web. It could be a blog, a wiki, a social-networking hub... anything where the visitor is encouraged to interact with the information, rather than just passively digest it. What could it all mean for you? Just ask us.

Video: Broadband is the norm these days. So users’ expectations have moved on enormously. Does all your content need to be text-based? Video is actually a great way of delivering core information. It’s perfect for giving people a deeper understanding of your organisation too.

> Mouchel 'MoocherShooter' Flash game > Elevation Networks website > Southern 'Apprentices' microsite

Media planning and buying

The digital landscape is constantly changing. So our approach to planning and buying digital media never stands still either. We look beyond job postings and job boards, considering all the different attraction solutions that can effectively reach your campaign’s target audience.

Our specialist team is constantly monitoring trends as they emerge, so we can advise you on the best route to take – whether that’s SEM, mobile marketing, social media or behavioural targeting. And of course, eye-catching creative plays a key part too in making the most of all the opportunities out there.

We always plan campaigns strategically, taking into account your budget and your objectives. Our close relationships with the media mean we can buy inventory at the lowest available rates. The process doesn’t stop once your campaign goes live either, because we can use sophisticated tracking tools to monitor, refine and maximize your return on investment.

> Mouchel 'MoocherShooter' Flash game > RM 'Virtual World' Trailer > DSTL banners

Search Engine Marketing

Most online journeys begin with a search engine. So it’s key that your employer brand is visible whenever potential candidates make relevant searches. Using techniques like Search Engine Optimisation and Pay-Per-Click ads, we can ensure that you’re strongly positioned on the major search engines. And we can clearly measure the ROI too.

Social media

Social media has revolutionised the way people use the internet. That’s changed the way advertisers behave as well. From targeted Facebook ads and branded apps to micro-blogging and YouTube channels, we will critically evaluate which social platforms (if indeed any!) are right for your brand. Then we’ll help develop a social media footprint that reaches your target audience and meets your campaign objectives.

> Danone Facebook application > Ladbrokes YouTube Viral > Campus Ali > Follow Campus Ali on Twitter

Campaign management

One of the unique benefits of advertising online is the measurability factor. At Stafford Long, we use campaign management technology to glean a high amount of intelligence about our clients’ digital campaigns. We can identify the best-performing sites; we can monitor candidates’ overall online journeys; we can optimise media throughout a live campaign. All of this means we can get the very most from our clients’ online budgets.